Dr Svetislav Milenković, redovni profesor
Mr Nikola Bošković, asistent
Ivana Marinković, student
Ekonomski fakultet Univerziteta u Kragujevcu, Đure Pucara Starog 3, 34000 Kragujevac
Mr Nikola Bošković, asistent
Ivana Marinković, student
Ekonomski fakultet Univerziteta u Kragujevcu, Đure Pucara Starog 3, 34000 Kragujevac
Sadržaj: Cilj rada je da pokaže koliko i kako znanje povezuje sve funkcije u odgovornom turizmu, stvarajući eksterni, interni i generički benčmarkinga turističkih destinacija. Zbog toga moramo da prihvatimo znanje kao ekonomski resurs u koncepciji i strategiji „emotivno-etičkog“ turizma i kroz endogenu i egzogenu valorizaciju. Očekivani rezultati rada treba da doprinesu rešavanju turbulentnih problema u „emotivno-etičkom“ turizmu u kome funkcije menadžmenta postaju procesi, a kontrola – stalno učenje.
Ključne reči: turizam, znanje, menadžment
Abstract: The aim of this paper is to show how much and how knowledge unites all functions in responsible tourism, creating external, internal and generic benchmarking of tourist destinations. Therefore, we have to accept knowledge as an economic resource in the concept and strategy of „emotional-ethical“ tourism and the endogenous and exogenous valuation. Expected results of the work should contribute to solving the problems in the turbulent „emotional and ethical“ tourism in which management functions are becoming processes and control - constantly learning.
Key words: tourism, knowledge, management
Ključne reči: turizam, znanje, menadžment
Abstract: The aim of this paper is to show how much and how knowledge unites all functions in responsible tourism, creating external, internal and generic benchmarking of tourist destinations. Therefore, we have to accept knowledge as an economic resource in the concept and strategy of „emotional-ethical“ tourism and the endogenous and exogenous valuation. Expected results of the work should contribute to solving the problems in the turbulent „emotional and ethical“ tourism in which management functions are becoming processes and control - constantly learning.
Key words: tourism, knowledge, management
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