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ULOGA I DOPRINOS KOUČING STILA LIDERA 21.VEKA   THE ROLE AND CONTRIBUTION OF COACHING STYLE                  OF THE  21st CENTURY’ LEADER

5/23/2015

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Ph.D. Tatjana Mamula, assistant professor  
M.Sc. Nikola Kužet 
Sadržaj: Zbog interaktivne i sinergetske uloge savremenih poslovnih procesa potreba za donošenjem odluka na svim nivoima upravljanja je postala pokretačka snaga u održivom poslovanju firme. Da bi bili konkurentni, najvažnija uloga transformacionog lidera današnjice je kako efikasno alocira svoje zaposlene da budu što kreativniji i inovativniji. Koučing stil lidera ima pozitivan uticaj na motivaciju i samopouzdanje zaposlenih, njihovu kreativnu i stvaralačku dimenziju, što firmu čini konkurentnijom na turbuletnom tržištu. Rad ima za cilj da pokaže koja je uloga lidera kao kouča koji razvija veštine osnaživanja i osamostaljivanja drugih, sa ciljem da iskoriste i povećaju svoje potencijale, te koje efekte takav koučing proces ostvaruje kroz integrativni doprinos celog tima.

Ključne reči: transformacioni lider, koučing stil, inovativnost, konkurentnost, vrednost firme

Abstract: Due to the interactive and synergetic role of contemporary business processes, the need to pass decisions on all managerial levels has become the driving force in sustainable company business-making. In order to be competitive, the most important role of transformational leader today is to allocate their employees efficiently so as to be as creative and innovative as possible. The coaching style of the leader has a positive impact on employee motivation and self-esteem as well as their creative dimension, which makes the company more competitive at the turbulent market. The paper is aimed at showing the role of the leader as the coach who develops the skills of empowering others and making them independent with the aim to utilize and increase their potentials, as well as at showing the effects such a coaching process generates through integrative contribution of the whole team.

Key words: transformational leader, coaching style, innovative, competitive, company value

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