Master, Biljana Ilić, asistent
Prof. dr, Dragan Mihajlović, redovni profesor
Prof. dr, Dragan Mihajlović, redovni profesor
U menadžerskoj filozofiji, kapital se vezuje za ljude i njihove razvojne potencijale. Upravljanje ljudskim potencijalom je faktor razvoja svakog poslovanja. Ovo gledište je moguće primeniti i na turizam, kao razvojnu ekonomsku granu budućnosti. Osposobljen menadžment uspešno integriše ljudske resurse ali i kvalitet usluga, na svim nivoima organizacije. Mogućnosti razvoja banjskog turizma u Srbiji, zavise od kvaliteta ljudskih resursa i određenih parametara razvoja. U radu se pored važnosti ljudskih potencijala u banjskom turizmu Srbije, akcenat stavlja i na sledeće razvojne parametre: medicinske indikacije, smeštajne kapacitete, opremljenost objekata, prisustvo wellnessa, kulturne i istorijske potencijale i na njihovu integrisanost.
Ključne reči: Ljudski kapital, upravljanje, banjski turizam, parametri razvoja.
Abstract: Managerial Philosophy, binds capital for people and their development potential. Human potential is a factor of growth of any business. This view can be applied to tourism as an economic development branch of the future. Qualified management successfully integrated human resources and quality of service at all levels of the organization. Possibilities for the development of spa tourism in Serbia, depend on the quality of human resources and development of certain parameters. The point of work, in addition to the importance of human resources in the Serbian spa tourism, is also on the development parameters: medical indications, lodging facilities, equipment facilities, the presence of wellness, cultural and historical resources and their integration.
Key words: Human capital, management, spa tourism, the parameters of development.
Ključne reči: Ljudski kapital, upravljanje, banjski turizam, parametri razvoja.
Abstract: Managerial Philosophy, binds capital for people and their development potential. Human potential is a factor of growth of any business. This view can be applied to tourism as an economic development branch of the future. Qualified management successfully integrated human resources and quality of service at all levels of the organization. Possibilities for the development of spa tourism in Serbia, depend on the quality of human resources and development of certain parameters. The point of work, in addition to the importance of human resources in the Serbian spa tourism, is also on the development parameters: medical indications, lodging facilities, equipment facilities, the presence of wellness, cultural and historical resources and their integration.
Key words: Human capital, management, spa tourism, the parameters of development.
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